Wine Industry Creative Services
Energize Demand for Your Wine!
We transform winery websites into powerful marketing tools and put new energy into your sales and marketing campaigns
Sometimes we think about the “what exactly does New Twist do?” questions we get from customers.
Here’s a common one: Do you market my winery or my wine? Some take it even further and ask: Can you market my wine club? How cool our tasting room is? What about the amazing soil that my wine grapes are grown in – can you market that?
Our answer tends to be, “Yes – to all of the above!”. If that answer appeals to you, then your next question might be, How do you do it? One simple answer is “We put energy back into your winery (and its revenue!).”
The Art of Winery and Wine Marketing
Do you remember the energy and passion you felt the day you founded your winery?
We exist to rekindle that energy.
Here’s how we do it:
The cornerstone of our winery marketing agency is our branding practice. In fact, each of the services we offer is deeply integrated with branding. We know that can sound abstract and hard to quantify, so let’s put the the bottom line into the equation: wine sales.
“Can you look up this winery on your desktop computer?”, said no one ever while standing in the wine section at the local market place. Desktops are out. Phones are in.
One of the most effective marketing strategies for wineries is the age-old art of storytelling married to the “digital art” of Search Engine Optimization (SEO). There are two parts of this puzzle, your stories and the way people think about you and your business – this is what “winery SEO” is all about: understanding the way wine consumers think about and verbalize their interest in wine and all things wine related.
We think Search Engine Marketing (SEM) represents an enormous opportunity for boutique wineries and other wine industry organizations. SEM can help you be found by future customers in one of the most rapid ways possible – the search engine.
Few businesses lend themselves better to good photography than the wine business. But even fewer wineries take advantage of that fact. Whether it’s French wine, California wine, or wine from the Willamette Valley, it’s grown in a beautiful setting. We’d like to capture that beauty throughout all four seasons to give your customers the deepest understanding of who you are.
New Twist Marketing has a very strong digital marketing practice but we are a winery marketing firm first and we recognize that print continues to be one of the most crucial forms of communicating with your public – especially for those who are new to your brand. In fact, print design is an opportunity to firmly establish your brand identity.
Email marketing continues to be, according to our research and experience, the highest ROI marketing channel for wineries and many other small businesses. This is especially true for those of you who create boutique, craft wines (other some other kind of product that is a labor of love).
Our prospect and lead generation practices puts New Twist Marketing in a temporary business development role to help you identify key business partners, including but not limited to distributors that can provide you with new sales channels for your wine products.
The foundation of our consulting & coaching services is the Quarterly Revenue Review.