We will create a buzz for your wines with our Winery Branding Services

We put energy back into your winery (and its revenue!). Do you remember the energy and passion you felt the day you founded your winery? We exist to rekindle that energy.”

Winery & Wine Branding

The cornerstone of our winery marketing agency is our branding practice. In fact, each of the services we offer is deeply integrated with branding. We know that can sound abstract and hard to quantify, so let’s put the the bottom line into the equation: wine sales.

As marketers, we’re obsessed with your sales and your revenue. We know the industry and understand that you need sales to stay in business and keep producing more amazing wine. And the question is always: how do you get there in such a fiercely competitive market?

“We want to you to be able to tell the world, at a quick glance, why you exist and what makes you worthy of attention and being remembered.”

By describing your winery and its wine brands with your unique story, personality, and voice.

On a material level that means the design of your logo, or logotype, and the key brand messages that are tied to it, your tag lines, your slogan, even your name. We want to you to be able to tell the world, at a quick glance, why you exist and what makes you worthy of attention and being remembered. The problem isn’t that people can’t afford your wine. Many more people can afford to drink wine than do.

The problem is people don’t know you – or they forget you. No matter what marketing channels you may decide to invest in, you must be memorable and you must let your customers get acquainted with your unique personality.

Winery Print Materials

New Twist Marketing has a very strong digital marketing practice but we are a winery marketing firm first and we recognize that print continues to be one of the most crucial forms of communicating with your public – especially for those who are new to your brand. In fact, print design is an opportunity to firmly establish your brand identity.

“We want to you to be able to tell the world, at a quick glance, why you exist and what makes you worthy of attention and being remembered.”

What better way to get to know your wines, and your brand, than for them to feel it in their hands while reading?

One of the reasons we love print is that it is one of the few marketing mediums that has the ability to monopolize the reader’s attention.

Secure, Fast Winery Websites

Here’s something to think about that becomes more pressing each passing year: your business’s website is the most powerful marketing tool you have.

Here’s something else to consider: the competition for your attention isn’t just other boutique wineries, or other winery industry businesses like yours. It’s literally every other website on the web that your potential customer might visit, from a news website, to a social media page, to anything else.

That’s why the speed and security of your website are so vital.

Security. Did you know that Facebook has served all of its pages with “SSL” since 2009? That means that all of the billions of Facebook pages and profiles all begin with https (not just http), like this: https://www.facebook.com/NewTwistMarketing.

That means they have a prominent security icon next to them. Your website should feel – and should actually become – just as secure as Facebook or any other publisher.

“…the competition for your attention isn’t just other boutique wineries, or other winery industry businesses like yours. It’s literally every other website on the web that your potential customer might visit…”

Speed. It should also be fast. We noticed that most wineries websites are neither fast, nor secure, and that’s a problem that should be addressed immediately, before the search engines begin to remove you from their listings (this is already starting to happen). We build fast, secure, easy to use, and beautiful websites that run on a free, open source program called WordPress.

Training. Then we point you in the direction of world class WordPress training materials and professionals. Why refer you to training specialists rather than do the training ourselves? Frankly because it’s not our core strength. And because we want to ensure you learn from the best, so that the website we create becomes a strategic marketing tool.

Winery Photography & Video

Few businesses lend themselves better to good photography than the wine business. But even fewer wineries take advantage of that fact. Whether it’s French wine, California wine, or wine from the Willamette Valley, it’s grown in a beautiful setting. We’d like to capture that beauty throughout all four seasons to give your customers the deepest understanding of who you are.

“We’d like to capture that beauty throughout all four seasons to give your customers the deepest understanding of who you are.”

New Twist works with photographers and videographers who specialize in landscape, people, food & beverages. What better way to hook your customer’s interest than to present wine pairing pics.

We firmly believe that the world is jam-packed full of wine-lovers who just haven’t realized it yet; we’ll help you teach lovers of quality food to become lovers of quality boutique wines.

Work with us!

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