We will create a buzz for your wines with our Winery Marketing Services
We put energy back into your winery (and its revenue!). Do you remember the energy and passion you felt the day you founded your winery? We exist to rekindle that energy.”
SEO Wine Story Writing
One of the most effective marketing strategies for wineries is the age-old art of storytelling married to the “digital art” of Search Engine Optimization (SEO). There are two parts of this puzzle, your stories and the way people think about you and your business – this is what “winery SEO” is all about: understanding the way wine consumers think about and verbalize their interest in wine and all things wine related.
Your stories, the most beautiful part. Everyone likes a good story. Why did you create a boutique wine industry business? What is your reason for existing? Your reason why. Or, to look at the question from a more down to earth point of view, how does your winery run day-to-day? How do you and your workers adjust to the rhythms of the work day to meet each passing season?
“Your stories, the most beautiful part. Everyone likes a good story. Why did you create a boutique wine industry business? What is your reason for existing?”
The SEO Factor. SEO (understanding how your customers verbalize their interest in your winery) provides a framework for the stories we tell for you. A guideline that shapes the narrative. Keep in mind that our careful attention to SEO does not lessen the integrity of the stories we help you tell. It will, however, bring more customers to your website!
We’re passionate about using stories to divert web traffic from big commercial wineries and publications towards boutique winery websites like yours.
Search Engine Marketing
We think Search Engine Marketing (SEM) represents an enormous opportunity for boutique wineries and other winery industry organizations. SEM can help you be found by future customers in one of the most rapid ways possible – the search engine.
But there are two very different approaches to fishing the waters of the great search engines for your ideal customers: Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO).
And these two approaches yield two different types of customers: those who are ready to buy now (PPC) and those who might be “just visiting” (SEO) and learning about wine, wineries, tasting clubs, and more.
PPC (also called paid search or “AdWords”, though there are other online advertising “search networks”) represents an opportunity for your business.
One of the reasons we love print is that it is one of the few marketing mediums that has the ability to monopolize the reader’s attention.
Because it’s very unlikely that your competitors are taking advantage of it. In fact, our informal survey of boutique wineries in Oregon and California found that only 1 in 20 have *ever* mounted a PPC campaign. That’s understandable; paid advertising is complex and requires careful management. That’s where NTM can be of service: we research, plan, write ad copy (including “landing pages”), and launch ad campaigns in the three major search engines:
- Google AdWords
- YouTube (yes, YouTube is the world’s 3rd largest search engine)
Once those ad campaigns are launched, we also provide a monthly ad campaign management service that continuously improves the performance of your search ads from week to week.
SEO can also be thought of like a campaign but it tends to be a longer term process. Our SEO services are designed to help you express the nuances of your business in a way that matches the languages your customers use to verbalize their interest in wine and wineries.
“We’re extremely well-suited to design SEO campaigns for wineries because, frankly, we know your business. We know all four seasons of it. We know what an “Oak Monster” is. We know about vine vigor, punch downs, senescence, blends, bungs, and bettys.”
- Rewrite or “copy edit” your content on your site
- Help other websites provide their visitors with extra value by linking to your site.
By the way, one of the ways we do this is through a semi-distinct service we offer called SEO Story Writing.
We’re extremely well-suited to design SEO campaigns for wineries because, frankly, we know your business. We know all four seasons of it. We know what an “Oak Monster” is. We know about vine vigor, punch downs, senescence, blends, bungs, and bettys. Why? Because we grew up in this business and we probably love it just as much as you do. So a big part of our “Winery SEO” work is translating the fascinating nuances of your business to match what real customers actually type into search engines every day.
Unlike PPC, visitors to your site won through SEO may not yet be interested in making a purchase. But that’s OK considering they may have never heard of you. Our goal with SEO marketing is to turn casual visitors into subscribers (and that’s where our email marketing and social media marketing services come in!).
Social Media Based Wine Marketing
Like SEO, Social Media Based Marketing is an essential “inbound” marketing strategy and the most effective way to scale “word-of-mouth” marketing.
As a result, we think almost every wine industry should maintain a presence on, at a minimum:
Here’s our approach to creating your customer-generating presence on those platforms: a “normal person talking” campaign where the primary (but not the only) subject is your wine and winery. That means engaging directly in comment threads, interacting with other wine brands, joining wine groups, and generally, acting like a normal person who is passionate about wine.
“We’ll identify posts that perform well (and have a healthy dose of interaction) and target them for promotion so that a much broader audience has the chance to be exposed to your winery and its wine brands”
Here’s the catch though: we can use social media as a paid advertising platform. For example, we’re big fan of the Facebook boosted post method of paid advertising. We’ll identify posts that perform well (and have a healthy dose of interaction) and target them for promotion so that a much broader audience has the chance to be exposed to your winery and its wine brands.
Prospecting & Outbound Lead Generation
Our prospect and lead generation practices puts New Twist Marketing in a temporary business development role to help you identify key business partners, including but not limited to distributors that can provide you with new sales channels for your wine products.
To that end, we perform and coach on the following:
- Building a prospect list by identifying multiple “databases” specific to the wine industry
- Providing you with simple CRM technology to store and manage your prospects and contacts v
- Helping you create outbound outreach campaigns using email, phone, and postal mail
“identify key business partners, including but not limited to distributors that can provide you with new sales channels for your wine products.”
Mobile Marketing for Wineries
“Can you look up this winery on your desktop computer?”, said no one ever while standing in the wine section at the local market place.Desktops are out. Phones are in. Whether they are researching your wines at a restaurant, trying to find your tasting room, or just asking their loved ones (“What was that amazing wine we had last weekend?”) chances are great they are using their mobile phones.
“…Desktops are out. Phones are in. Whether they are researching your wines at a restaurant, trying to find your tasting room, or just asking their loved ones (“What was that amazing wine we had last weekend?”) chances are great they are using their mobile phones…”
- Don’t have websites that can be easily viewed and used on mobile devices
- Don’t have a mobile friendly search results listing that makes it easy to get directions
- Don’t have websites that make it easy and intuitive to click and call a phone number
- Don’t have a Search Engine Marketing (SEM) strategy in place that makes it easy for people using search engines to locate you, call you, and find out everything they need
- Don’t have mobile notifications which tell their wine club members when new wines are released
Solution: New Twist Marketing’s Mobile Marketing for Wineries services.
Email Wine Marketing
Email marketing continues to be, according to our research and experience, the highest ROI marketing channel for wineries and many other small businesses. This is especially true for those of you who create boutique, craft wines (other some other kind of product that is a labor of love).
“As a boutique winery you have a much more interesting story to tell than the corporate marketing team at a big commercial wine manufacturer. And your stories are true.”
As a boutique winery you have a much more interesting story to tell than the corporate marketing team at a big commercial wine manufacturer. And your stories are true.
In fact, one of the best ways to promote your winery’s Wine Club (you do have a Wine Club, don’t you?) is in fact through email marketing. But it’s a multi-disciplinary tool that can be used to deliver stories, photography, video, and other kinds of marketing and promotional materials that get your wines in front of your customers, including direct to consumer (DTC) wine ecommerce appeals.